Meaning: The Brighton conference building a new army of business activists

By The Newsroom
Published 2nd Nov 2017, 16:52 BST
Updated 8th Jun 2018, 05:15 BST
Louise Ash, director of MeaningLouise Ash, director of Meaning
Louise Ash, director of Meaning
Taking place on November 16 at the Brighton Dome, Meaning is the annual one-day gathering for people who believe in better business and want to be part of the solution to the challenges of our time.

Meaning director Louise Ash tells us what it’s all about:

With so many business conferences in the world, why Meaning? What’s its purpose? What’s unique?

Meaning looks and feels like a business conference. And that’s intentional because we want to bring radical ideas into the mainstream. But the purpose of Meaning is really to breed an army of business activists. Activists who will challenge the post-industrial norms of business culture and practice. Who will reject hierarchy. Who will innovate and pilot new methods, approaches and ways of working to create a more sustainable, equitable and humane world.