Water Lane accident: Littlehampton man confirmed as victim of tragic motorcycle crash
Sussex Police said the 30-year-old Littlehampton man was riding his motorcycle east along Water Lane when he came off the vehicle and collided with a road sign.
He died at the scene, police said, and no other vehicle was involved.
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Hide AdThe incident occurred just before 4.40pm, police said. The A280 was closed for several hours as emergency services responded to the scene.
Police are appealing for any witnesses who may have seen the motorcycle just prior to the collision to contact Sussex Police online or by calling 101, and quoting Operation Brook.
Since the accident, the community has shared its grief on social media: Long Furlong accident: community mourns motorcyclist who died