WH Smith voted worst store on the high street in Which? survey

WH Smith came bottom of the Which? customer satisfaction survey

Britain's highest and lowest rated high street shops by customer satisfaction have been revealed in a survey by the consumer brand Which?.

At the top of the pack were toiletries maker Lush, discount cosmetics store Savers and Smyths Toys, none of which were in the top 10 last year.

Which? surveyed more than 10,000 shoppers, with scores based on two questions: how satisfied customers are with a shop and how likely they are to recommend it to a friend. The top and bottom rated stores for 2018, according to the Which? survey of 10,356 shoppers are:

Top rated shops:

1. Lush – 81% (183) = Savers – 81% (185) = Smyths Toys – 81% (186)

4. Screwfix – 80% (184) = Toolstation – 80% (178) 6. Bodycare – 79% (185) = Richer Sounds – 79% (124)

8. The Perfume Shop – 78% (180) = Waterstones – 78% (185)

10. The Body Shop – 77% (184) = Dunhelm 77% (185) = Ikea 77% (185) = John Lewis 77% (185)

At the other end of the scale, stationary chain WH Smith came bottom, with respondents complaining of poor customer service and value as well as dowdy stores.

Lowest rated shops: