A vegan kebab shop is coming to Brighton
What The Pitta already has three restaurants in London, at Croydon, Shoreditch and Camden, and its next eatery will open at 14 East Street in Brighton.
Serving up vegan doner kebabs with non-GMO soya pieces, the chain also sells Turkish pizza (Lamacun), a Doner Chop Box, a couscous salad box and baklava.
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What The Pitta was the brainchild of British-Turkish friends Cem Yildiz and Rojdan Gul.
Cem had recently become vegan and was passionate about the health and environmental benefits of going meat-free, but was missing the grilled flavours of his favourite Turkish foods.
As it happened, Roj’s uncle had been perfecting his own cult vegan kebabs in Germany for years, so after an educational trip to learn the secret recipe, What The Pitta was born and their first pop up opened in August 2016 at The Pump, Shoreditch. Their Croydon branch soon followed, with the opening of Shoreditch in summer 2017, and Camden in spring 2018.
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Hide AdCem Yildiz, co-founder of What the Pitta, said: “It’s incredible that in just two years we have grown so quickly with the support of our loyal customers, and will now be opening our fourth location.
“What started as a little wooden stall in Shoreditch is now a well-known name amongst the vegan community, especially in London. We can’t wait to take our kebabs further afield with our Brighton opening.
“We hope to continue encouraging people across the south east to be meat free more often by providing delicious and satisfying alternatives, with added health and environmental benefits.”
What the Pitta is set to open in Brighton later this year.
To find out more, visit: whatthepitta.com